TEHRANPARS EXHIBITION

3rd Place, Public Buildings — 14th Memar Award

This exhibition is located in the Tehranpars district, adjacent to the Resalat Highway, and like most urban areas of Tehran, it contends with issues such as the chaos of the urban facade, diversity of scale, and congestion.

The project's idea presents an alternative definition of the subject of the vitrine and urban display — a redefinition of the relationship between seeing and being seen. Here, the question of the vitrine has shifted from its conventional form — being reduced to the two-dimensional skin of the facade — to a three-dimensional, volumetric relationship and interaction between interior and exterior. Thus, the new "display vitrine" is the result of excavation and the creation of voids within the site's assumed three-dimensional mass, to produce the spaces required by the project and to redefine the relationship between the building's interior and exterior.

To achieve this goal, economy in the use of heterogeneous details and connections, and preservation of the integrity of form and materials for the direct and explicit expression of the intended idea, have been adopted. By changing the perception of the issue of scale, the building's symbolic aspects are enhanced.