Ario Choob Industrial-Office Showroom is a renovation project with a built area of 2,070 square meters. The existing space was an industrial warehouse that has been transformed into a showroom and the company's headquarters.
The primary design concept is the creation of a three-dimensional circulation path within the space. Bridges and ramps positioned at various heights confront the visitor with products and display areas from multiple angles. These suspended paths create a dynamic, non-linear experience of space.
The existing warehouse structure has been preserved, with new elements inserted independently within it. This approach establishes a dialogue between old and new: the rough, heavy industrial structure set against light, modern interventions.
The lighting of the space combines natural light (from the existing warehouse skylights) with targeted artificial illumination that showcases the wood products to their best advantage.