Benetton Building in Tehran

Benetton Building in Tehran Architect: Mustafa Azari Location: Tehran, Iran Date: 2009 Area: 2,400 sqm Status: Competition Proposal Client: Benetton Group Project Team: Hamed Mehmannavaz, Saeed Dehghan Movement is the main factor in perception of traditional Iranian Bazaar. Movement conception can joint the local identity and modern building. As mentioned in diagrams, movement factor make the whole shape of building. In the outside view of this building, the movement factor is showed. Noticing to the regional form is another attraction point of this project. In spite of the modern instruments in bottom of this building which is in direct view of observer, the regional form is used. This project design not only harmonizes with its surrounding regional form and landscape, but also prompt its environment. In south part of building, the sustainability is supported by green house. Green house phenomena and flowing of air in the outside the building, not only play the role of lighting in the inside space, but also play the controlling of light. Emphasizing on inner issues, avoiding from dipping and nodding, minimizing the contacting the levels with pollution, dust and raining with use of new technology is another aspect of this project identity. The surrounding trees is also noticed; the vertical line of outside view of building and horizontal line of trees inspire the sinews of context which face with each other in third dimension. In design of inside part of the building, the movement factor is also included. Creating a dynamic space, slippery, unlimited as well as omitting the old identity of floor is possible with suspense cube. The direction movement of ramp in the inside space of trading building memorize the movement of passage road in Iranian urban, specially bazaar. Salam man chetor mitonam etelaate kamele memari(pelan,boresh,nama,..)in porojeharo daryaft konam?