SteelForm Showroom

SteelForm Showroom in Tehran, designed by Admon Design and Build Studio (Shabir Mousavi, Amirreza Fazel, Mehdi Kolahi). The project was recognized as a Jury Selection at the 20th Memar Award (2020) in the Renovation category. Nashid Nabian stated during the jury session: "The strategy of drawing the public realm into this semi-public space is an initial decision that is bold and attractive." Kambiz Moshtagh Gohari also emphasized: "In such a dense fabric, giving such transparency in this way is essentially an invitation into the private domain of space." Reza Habibzadeh added: "The project stands on the concept it had. It was an empty space and how intelligently the glass was taken from floor to ceiling -- as if you have a series of walls in empty space closed with glass panels. The technique used, essentially transforming the ceiling into volume, all serves the architect's initial strategy and idea."