"Ario Choob" industrial- administrational showroom

Ario Choob Industrial-Office Showroom in Tehran, won First Place in the Renovation category at the 15th Memar Award (2015). The project is a renovation with a built area of 2,070 square meters, transforming an existing industrial shed into the company's showroom and headquarters.

The core design idea is the creation of a three-dimensional circulation path through the space. Bridges and ramps placed at various heights confront visitors with products and the exhibition space from multiple angles, creating a dynamic and non-linear spatial experience. The existing shed structure has been preserved, with new elements placed independently within it, establishing a dialogue between old and new: the rough and heavy industrial structure against light and modern elements.

The space's lighting is a combination of natural light from the shed's existing skylights and purposeful artificial lighting that showcases the wood products to their best advantage.