Pink platform

Pink Platform is a commercial and cultural space in Isfahan designed using the color pink as an identity-giving element. By creating various platforms at different heights, the space offers a dynamic and diverse spatial experience for visitors. The designer, through combining open and enclosed spaces and the creative use of color and materials, has created a vibrant and attractive environment that transforms commercial activity into a cultural and social experience. Pink Platform won First Place in the Renovation category at the 21st Memar Award (2021) with a unanimous 15 points from all five jurors — the highest possible score — making it one of the most decisively awarded projects in that edition. The jury recognized its innovative use of color and spatial layering as powerful architectural tools.