The Nikbaspar Yazd Group headquarters project was referred to our architecture team at the structural completion stage, due to the client's reconsideration of the design. Naturally, our first step was to study the context and the influential neighboring elements both affecting and affected by the project. As a result of this analysis, an urban perspective and a pattern for the project took shape.
The city of Tehran is a text entangled with its own linguistic components, having experienced rapid changes in its urban development trajectory. The pre-revolution urban body has become frozen, transformed into a nostalgia for modernism, yet the city has never stopped, continuing to grow beyond any plan. In this structure, the smallest meaningful element (housing) is the shaper of the environment, and we call this unit a "pixel."
The facade is not what matters — resolution is. The image of the city is the product of a cluster system, and its key concepts are encapsulated in "scale." The simplicity of the city's image should not reach a point where it imposes a tedious monotony on the viewer's mind. Variety and complexity make the urban landscape delightful and exciting, yet variety must be measured so that overall clarity is not lost.
In designing this building, the most important challenge was determining the appropriate resolution and scaling that would define our position within the urban fabric. In this project, by distancing ourselves from symbol and icon, we have tried to fit within the city's administrative grain. De-formation has been the project's primary goal, aiming to achieve a texture in a location where master plans — such as the Saman Residential Complex and Vanak Park Towers (architect: Abdolaziz Farmanfarmaian) — draw the general lines of the neighborhood.