Multi Brands Automobile Exhibition

Multi Brands Automobile Exhibition Architect: Habibeh Madjdabadi Location: Karaj, Iran Date: 2014 Area: 2,080 sqm Status: Under Construction Client: Dariush Ghalandari, Shahin Madjdabadi The car show is designed to locate in one of the suburban areas of Tehran, facing a boulevard where there are many other box shape car stores. Although the district is dedicated to the business of dealing automobiles, not a minimum attention is paid to the demonstration of the cars and there is no significant architecture in the district; those stores could be used to sell anything rather than cars. The intention of the designer is to best demonstrate the cars and putting them in the center of attention. It is designed with the idea of using architecture for providing new and different view points to the cars and giving the visitor maximum possible perspective to see around, back and top of the cars. Automobiles in this design are evaluated and presented as an object of desire. The idea is realized by mounting the cars on a sloped façade and using mirrors on another sloped surface on the top. The project transforms the classic perception of a façade as a border of interior and exterior space. Here, the façade is the negative hollow space carved from the main volume which directly reflects to the interior space. The defined method of inspecting cars is also the same in the interior space. Kamran Afsharnaderi, Iranian well known critic, reviews the design as follow: This project is born with the idea of creating a completely different space. The designer’s intention is to avoid the usual neutral showcase for the cars, and vice verse to create a positive architectural space; A space that is able to create a morphological relation with design of the automobiles. The generous use of the mirrors in this building is to valorize the exhibited objects; in fact, the cars can be seen from so many points of view.